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Top Hispanic advertisers include English-learning company
The latest issue of Hispanic Business magazine lists the top 100 advertisers to Hispanic consumers in the United States.
Number one is Broadcasting Media Partners Inc., an investor group that owns Univision Communications, Inc. It spent $210 million advertising to Latinos from June 2006 to June 2007.
Several well-known large companies also made the top ten including Procter & Gamble, Ford Motor Co., and AT & T, Inc.
An interesting niche business occupies the number three spot: Lexicon Marketing Corp., a language instruction company that owns the popular English learning program, “Ingles Sin Barreras,” or “English Without Barriers.”
Lexicon spent $146 million advertising to Hispanic consumers last year.
To see the full list, click here.
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