Before the last bit of turkey is digested Thursday evening, holiday shopping be in full swing.
In the past few years, stores are opening earlier and earlier for sales. Some national retailers no longer close on Thanksgiving, and others barely make it through the lunch hour before doors open. While we could expound endlessly on the over-commercialization of a day meant for friends, family and thankfulness, we realize that many families have built longstanding traditions around shopping.
So before you make your list, check it twice, and head out for bargains that even Santa can’t compete with, remember to think local. Temptation to head out of town for holiday shopping still exists, but the new threat to the local economy is the online marketplace.
With a few clicks of the mouse or taps on a smartphone, anyone shopping for Christmas gifts can be finished faster than Aunt Sally can bake her famous sweet potato pie. More customers than ever are turning to online shopping, but we encourage our readers to be a bit more old fashioned and participate in Black Friday in Small Business Saturday.
Both are great opportunities to pump revenue into the local economy. Considered small businesses first, as their impact on the community is greater. For every, $100 spent at a local business, roughly $68 says in the local economy. This is far less than with big box retailers, however, those businesses also employ our friends, neighbors and family members.
Shopping locally deposits sales tax revenue into the city’s coffers to cover basic services, such as police and fire protection, street repair and our community’s fine parks.
When hunger strikes while out shopping on Friday or Saturday — you’ll be too full if you head out Thanksgiving night — consider eating at one of our great local restaurants. Those businesses return nearly 79 percent of revenue to the local community, according to Civic Economics research.
So, please, before taking business out of town or online this holiday season, consider shopping at home.