When Burger King launched their #CowsMenu public relations campaign back in July, cattle producers across the country shook our heads in frustration. The burger chain announced the campaign with a video on social media that blamed cow flatulence for climate change, promoted experimental data on the use of lemongrass to reduce methane emissions and generally stereotyped ranchers and American cattle production.

Once again, it seemed cheap marketing tactics had trumped the facts, putting cattle producers in the crosshairs. Fortunately, advocates like the Texas and Southwestern Cattle Raisers Association jumped into action to fight the misconceptions.

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(1) comment

betterboy

This is just one part of the Green New Deal that is on the agenda for the Democrats . They want to get rid of fossil fuels which will the Oils Industry in Texas and cause the lost of over 250 thousand jobs just in Texas . If Progressives win in November we can expect changes which will make all our lives a little more miserable .

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